Just as the MacBook Air is no longer the thinnest or lightest MacBook (that would confusingly be the MacBook itself). Once again, Apple finds itself in a branding quagmire. Humorously, the release even features a mock-up of a (horrible) “iTunes Movies and TV Shows” icon.⁴ This is all about movies and TV shows, as they very clearly state. In fact, music is only mentioned in the announcement in relation to AirPlay 2 also coming to the devices (and many other televisions, as it turns out).

iTunes Movies and TV Shows will work seamlessly with Samsung’s Smart TV Services, such as Universal Guide, the New Bixby and Search, to create a consistent experience across Samsung’s platform. With the new iTunes Movies and TV Shows app on Samsung Smart TVs, Samsung customers can access their existing iTunes library and browse the iTunes Store to buy or rent from a selection of hundreds of thousands of movies and TV episodes - including the largest selection of 4K HDR movies. This service is now coming to Samsung televisions. And the service they launched in 2003 to kick off the (legal) digital music revolution. ITunes! The software Apple launched in 2001. Yes, the company Apple is more likely to be found in a courtroom with.³ And that app is iTunes.

It was actually before the show even kicked off that a rather startling announcement was made: Apple would be releasing an app for a third-party television maker. And there was news out of the event that I found interesting this year - and yes, it involved Apple.² Which I didn’t go to - I’ve still amazingly never been, and I could not be less sad about that.¹ Anyway, it’s beyond old hat to rag on CES these days. Why “iTunes Movies and TV Shows” may finally signal a changeĪnother year, another CES.

New itunes movies